FHOOD is a tech focused organization, providing solutions to entrepreneurs in the food industry and their respective customer’s easier and more fulfilling. We go beyond the delivering of food. We focus on providing a positive impact into our stakeholder’s lives.
FHOOD serves the underserved market.
COVID-19 has strained many businesses in the food and entertainment industry.
The best in class international solutions are often expensive, complex and inaccessible to the majority of South African businesses.
South African specific solutions often do not exist to address the wider demographic that exist locally.
Large, untapped and highly fragmented market with limited access to support from government or the private sector.
Age: 41
City: Sandton, Jhb
Family: Husband, 2 Kids
Occupation: Store owner
Quote:
“We need a platform that will really portray what we stand for and who we are“
Age: 37
City: Roodepoort, Jhb
Family: Wife, 1 Child
Occupation: Chef
Quote:
“Nobody ever talks to me. That’s why other platforms don’t have that thing.“
Age: 42
City: Rosebank, Jhb
Family: Wife, 2 Kids
Occupation: Civil Engineer
Quote:
“We really love what you guys stand for. I can’t wait to use the platform“
Age: 31
City: Soweto, Jhb
Family: Girlfriend, 2 Kids
Occupation: Entrepreneur
Quote:
“I would really love to be able to order local food such as kota, magwinya and tribe, that would be awesome”
Providing a platform to allow the underserved market to gain wider share of the market. Fhood will provide the most diverse offering to customers
Client was pretty straight-forward with what he wanted as a logo, a food container that is used in local shops and food trucks. With Adobe Illustrator I was able to spin up an illustrator of what we refer to as a “laptop container”
Color scheme: Black and Gold / Yellow, speaks to the Afro-centricity and gold of Afro-wealth and yellow to symbolise brightness and intelligence.
Before settling with the product name of Fhood, which I had suggested, with the slogan: “Food for the Hood”, we moved from SpazaBox.
Observing from the current international solutions, one of the User Pain-Points, is deciding what to eat.
The conventional way suggests your favourite (most ordered) restaurants, and suppresses the unknown restaurants, only displaying the popular restaurants first
Fhood is quite different, and aims to promote all types and levels of businesses that join the platform. People are not looking for restaurants when purchase but are looking for “something to eat” all the time.
I went ahead and prioritised food categories / types more than restaurants, which helps users explore different options around them, whilst exposing the smaller restaurants and food trucks.
ionic cordova run android –livereload –consolelogs
Developing your own design is fun, with sleepless nights, I was a team on my own with some assistance with a RESTful API that connected to the front-end of the application I was responsible for, we also used Google services such as geolocation.
Ionic 5 allows me to code once and deploy to both android and iOS, the application was ready in about 8 months.
Running that ionic cordova command will start up either android studio / XCode (android & iOS) depending on the arguments
Herein are iOS emulator devices of the application
Limited UX Research resources
Biased UI design
Human resource instability
Back-end development & security